Services

Typical fields of work – please get in touch to discuss process and workflows.

Brand Consulting

My brand design and consulting services are based on my 20 year experience in the creative industry, in which I've advised clients on successful brand communication.

Execution of brand clarification workshops together with a network of experienced brand strategists
Cost-, team-, and overall project planning
Supervision of all creative workstreams
Brand launch and rollout planning

Brand Creation

I translate strategic thinking and messaging into first visual impressions like moods, rough concepts and sketches. These are essential for building a solid foundation and reaching a mutual understanding of the brand with the client.

Creative concept development
Research of moods, creation of initial „Brand-looks“ via moodboards and rough prototypes
Definition of brand tonalities

Brand Applications

I create complete dynamic brand design systems that are rooted in a strong strategic foundation.

I also create individual modular elements (e.g. logos, colours, typography, icons, key-visuals, imagery and design principles).
- Development of one or multiple design routes
- Development of modular design elements (logo, colour, typefaces, icons, key-visuals, image styles, and design principles)
- Creation of branded prototypes / „Look + Feel“ applications

Brand Documentation

I develop thorough and highly didactic design documentations in all common formats (Blog or CMS-based, Figma, Frontify, PDF or via other digital asset management-tools etc.)

Defining detailed brand design systems aiming to be used by global audiences
German and English

Brand Applications

Creation of all 2D design applications, from concept stage to digital or printed publication.

Concept creation
Execution (design development)
Supervision of final artwork and production phases

Brand Implementation

I am an experienced partner for the entire production phase. I offer logo final artwork, technical colour tone definitions as well as easy-to-use templates for Figma, Adobe, Microsoft Office, Google.

Logo final artwork supervision
Color definition based on digital or offset proofs
Template development
Brand trainings (German and English)